About Mel newman

20+
YEARS eXPERieNCE
450+
cLIENTS TRANsFORMED
1000+
LIVES CHANGED
100%
SELF-TAUGHT

I was a competitive athlete growing up — Flag Football at age six, then Basketball, Baseball, Wrestling, and Football. After high school, shoulder injuries and depression sidelined. I was dead in the water.

A friend who worked at Gold's Gym pushed me to talk to a  PT manager named Kenyonn. That conversation changed everything. I started working there as a personal trainer and quickly realized how much I could already help people change their lives, even with the limited knowledge I had from years in sports.

For seven years I was a weight mover — focused on pushing heavy numbers and building big arms. Then at 27, I stepped on stage at the NPC Indianapolis Championships. The judges didn't care how much weight I lifted. They only cared about how my muscles looked. That realization hit me hard.

I remember thinking "If just lifting my arm and contracting my side delt is what will make it grow, then that's exactly what I'll do."

That moment shifted my entire approach to training.

I grew more in the next year than I had in the previous seven combined. I became obsessed with understanding why muscle actually grows. I studied the best hypertrophy coaches in the game — Ben Pakulski, Joe Bennett, Charles Poliquin — and read dense kinesiology and biomechanics textbooks from pioneers like Doug Brignole. Every piece of knowledge confirmed what my body already knew through years of disciplined practice and muscle connection.

That's the difference between me and most trainers. I didn't get a degree in exercise science. I got a PhD in obsession — 20+ years of competition, relentless pursuit, and deep understanding of how muscles actually grow. And I use that knowledge to help everyone from athletes to business owners to people reclaiming their bodies transform themselves.

Better Than Before isn't theory. It's what I've lived.

The core values we believe in

relentless

Quiting is easy. Staying in the fight when it gets hard, that's what actually matters. Relentless isn't about being the best right now. It's about showing up every single day with total commitment, even when motivation is gone.

That daily discipline is what create real transformation  

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community

You become the average of the people you surround yourself with. We don't do average. The right community creates a standard that forces everyone to rise. Iron sharpens iron.

We surround ourselves with serious, driven people who refuse to settle for medicrity.

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obsession

Most people settle for "good enough". We don't.

The difference between good and exceptional results isn't intensity, it's precision.  We obsess over the small details that most trainers overlook. That last 10% most people ignore is what creates the majority of the results.

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Growth

Change is the only constant. You're either getting better or getting worse. There is no in-between.

Real growth demands you push past what's comfortable and demand more from yourself than you did yesterday.

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“Spacious location and top-notch equipment for a comfortable workout experience”

John Carter
Los Angeles, CA
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“Friendly and knowledgeable staff provide excellent customer service”

Sophie Moore
New York, NY

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